AST’s Russell Binns on how Google’s “Crashing the Plane” philosophy intersects with IP market…

When I speak at conferences, I am often asked by companies of all shapes and sizes how they should approach protecting their intellectual property. I am always pleased to get this question because I believe that safeguarding IP is critical to companies whose success is closely tied to their ability to develop and deliver innovative technology. My answer always depends on the type of company asking the question, but one of the consistent themes I like to emphasize is that regardless of the company, when designing an IP strategy, is to push the boundaries, something Google Inc. refers to as crashing the plane.

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