Red Rock

This lot is generally related to mobile advertising. Techniques are disclosed for fast and cost effective mobile marketing and advertising campaigns using various modules for displaying multiple campaigns, setting budget, targets and marketing objectives, executing campaigns on multiple mobile devices, tracking/receiving user responses, providing incentives to participants and creating reports. Also disclosed techniques for using interactive displays to receive first hand user inputs/responses. The technology may be implemented for mobile advertising, mobile marketing, m-commerce, mobile transactions, or mobile application, etc.